AS A NEW MOM, I WANTED TO CREATE A BRAND THAT ENCOMPASSES MOTHERHOOD TO REFLECT ALL ASPECTS OF MY IDENTITY.
Virginie Lapierre, Founder
I thought the purpose of having kids was to introduce them to my nomadic lifestyle, my epicuriousity, my interest in music festivals and all the things I love. As a new mom, I want to inspire them to embrace life as an adventure, to be fearless, curious, spontaneous, active. A good bag was all I needed.
By good, I meant ungendered, that would last for diaper years and beyond, and adapt to every context and outfit. I wanted the bag to ready-to-go in every situation. It also meant my man would want to carry with pride. This is how Foxtrot was born.
But good had to go beyond the simple idea of a bag: Foxtrot is curved into the idea that the world is one global family and everyone should have the right to live a better life. I teamed up with a global group of creatives and hard-workers and together, we created the best city bag with the least negative impacts on the planet, in the most respectful working conditions for the makers.
Our goal? That you carry along the markers stories and build your own, thanks to Foxtrot. Allo are goods are created and designed in Montreal and crafted in different places of the world, where we can meet our quality criteria and still offer an affordable product.
Foxtrot is beyond the idea of a brand: it’s a movement for the new family.